The story behind
The Oakum

A woman with gray hair smiling and holding two reusable shopping bags outside a store called The Textile Reuse Hub. The woman is wearing a blue patterned top, black pants, and black shoes. The store window behind her displays textiles and textile-related signage.
Black and white abstract maze-like pattern with intertwined lines.

I'm Luisa, a designer, textile practitioner and educator with a passion for making, sharing skills and giving materials a new purpose.

Through The Oakum, I bring together creative practice, sustainable design and learning, creating handmade pieces and experiences that encourage people to explore their creativity.

Designing, making, sharing
A mannequin wearing a coral-colored, long-sleeve crochet sweater with floral-patterned sleeves and a simple, ribbed body style.

The Oakum is my independent creative practice, where I design and produce small-batch garments, accessories and textile pieces using reclaimed and carefully sourced materials.

Two people walking on a city sidewalk, one wearing an elaborate purple and green costume, possibly for a costume event or festival, with fall leaves scattered on the ground, and a modern building in the background.

Whether I'm developing a new piece, teaching a sewing technique or bringing a group together around a shared project, my approach is rooted in curiosity, experimentation and the pleasure of making something with our hands.

A person dressed in black, wearing a long skirt and a fitted top, standing in a dark environment with a spotlight shining behind them.

Alongside making, I design and facilitate creative workshops, courses and community projects for individuals, organisations and businesses.


A creative journey
across disciplines

My background is in architecture and interior design, followed by more than two decades working across design, digital innovation and creative production.

As the founder of a multi-award-winning boutique creative agency, I led multidisciplinary teams in crafting memorable digital experiences for international brands, combining design, technology and storytelling to bring ambitious ideas to life.

Today, I bring that experience into my textile practice and teaching, combining creative thinking, practical skills and an inclusive, collaborative approach to learning.

A woman with gray hair taking a selfie inside a sunlit room with large windows and plants, wearing a pink knitted sweater decorated with red poppy flowers.

From design to textiles

Bookshelf with crochet books, a green plant, and a book titled "Making a Living."

I've always been drawn to the relationship between people, materials and the spaces we inhabit.

My journey has taken me from studying architecture in Italy to working in creative industries in London, and eventually towards a more hands-on, material-led practice.

Textiles offered me a different way of exploring design: one that is tactile, experimental and deeply connected to everyday life.

What began as a personal creative exploration has grown into The Oakum, a practice that brings together my interests in design, sustainability, education and community.

Thoughtful making, meaningful connections

Who I work with

Clients & commissioning partners

From collaborative projects and shared initiatives to voluntary contributions, these relationships reflect a commitment to creativity, sustainability and stronger communities.

JLL logo with a stylized globe and the company name 'JLL'
Peabody logo with a stylized purple flower next to the company name in purple text.
Line drawing of a tree with the words "Waltham Forest" beneath it.
A 3D paper fortune cookie with the word "lendlease" printed on it.
Text reading "Waltham Forest Adult Learning Service" in bold, purple letters on a black background.

Community partners & collaborations

Logo for Leytonstone Play Centre with stylized text and graphic elements.
Logo for Good Shepherd Studios with the text in dark purple and cursive style.
Silhouette of a dog inside a circular logo with the text 'American Kennel Club' around the border.
Logo of the Forest Recycling Project with large letters 'frp' and small text 'Forest Recycling Project' to the right.
Yodomo logo with a stylized circular graphic resembling fireworks or a burst next to the word "Yodomo" in purple letters.
Text that reads "Lovely & Local" in elegant, purple font.

Let's create something together

A smiling woman with gray, curly hair holding a small, fluffy, light brown dog, inside a colorful living room.